First impressions Wednesday, Nov 30 2005

In his column today (here) James Gill gives us a glimpse of why, even before Hurricanes Katrina and Rita hit, LA was finding it difficult to attract any businesses.
It is said that one never gets a second chance to make a first impression. That is especially true in sales.
LA’s top salesman
It’s one thing to be inarticulate; most of us graduates of the LA Public Schools are. It is another to embellish the facts (I’m being kind here). If LA’s top business salesman, Mike Olivier will ignore the truth about Big Daddy’s ethical transgressions, it is appropriate to assume that he might embellish the truth about taxes and other things of importance to business people.
However, it is less about embellishing the truth and more about the plain arrogance which Olivier delivers in daily doses to any one who has dealt with him. (Let us not forget his ridicule of MREs and peanut butter and jelly sandwiches from FL which many right after Katrina were grateful to get.)
Apparently, Olivier is so naive or so arrogant that he believes that the CEOs with whom he meets take his word as gospel. They don’t, that’s why they are CEOs. CEOs before making important decisions do their due diligence.
If anyone has ever dealt with the CEO of a prospective LA business, one knows how they operate. They first listen to the pitches of the Mike Oliviers of the world, then they sit through the wining and dining by the governors and other top politicos. After going through “rush” they then talk to people who actually live and work in LA and particularly other CEOs operating in LA.
Bottom-line, the CEOs quickly look past the “sizzle” being sold by the Oliviers and immediately “cut into the steak.” They find the “gristle” faster than their corporate pilot can lift the jet off of the runway and out of LA.
We’re only fooling ourselves
If Olivier is going to continue to be the first impression that business get of LA he needs to get his Dale Carnegie degree refreshed. He also needs to either learn more about the state he is selling or stop making it up as he goes.
Finally, Kudos to James Gill for allowing us in LA to see ourselves as others see us per Robert Burns poetic suggestion.
C.B.
Uncategorized 8:12 am

