While he was still mayor of the city of New Orleans, in response to the rising number of murders in the city, Ray Nagin, infamously said: Murders Are Sad But “Keep The New Orleans Brand Out There.”

Below is the front page of the early edition of Sunday’s Times Picayune.

Nagin has further distinguished himself by becoming the first New Orleans Mayor to face criminal charges. That’s quite an accomplishment for a city that is coming up on its 300th birthday.

According to Nagin philosophy this news should really help keep the “brand out there.”

No thanks for the help, Ray. We would be better off if you had never been mayor.